Video is a popular and effective content delivery method, and its usage is on the rise. According to Wyzowl’s State of Video Marketing Survey, 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available.
For this reason, we welcome you to our third-quarter Cleveland HubSpot User Group (HUG) meeting that will focus on the creative application of video for marketing. We’ve partnered with Pritt Entertainment Group (PEG), a video production company based out of Akron. PEG brings brands to life through video, animation, photography, graphic design and live events. You’ve likely seen there work if you attended a 2017 Cavs Playoff Game, caught the Akron-Canton Airport “CAK is Easier Than …” commercial series or the Cleveland Indians “We’re Underway” commercial.
During this session, we will present briefly on the topic of video strategy, how you can get more bang for your buck in terms of production, as well as HubSpot’s new video player feature. Then, we will pivot to an interactive-style event with stations to demo different types of videos and the gear used for each.