Next Cleveland HUG Event

Marketing Growth Hackathon: HubSpot Edition

Join us for our next meetup, How to Hold a Marketing Growth Hackathon: HubSpot Edition [Workshop], on Wednesday, March 23 at 5:30 p.m. 

Event Description 

Programmers hold hackathons to quickly build and improve software, so why can’t marketers and HubSpotters do the same to accelerate success?

Join the Cleveland HubSpot User Group (HUG) for an interactive marketing hackathon workshop, led by Paul Roetzer, author of The Marketing Performance Blueprint. During the session, we'll walk through the six-step planning model to help prioritize marketing goals, and quickly identify campaigns with the greatest probability of impacting business results. We’ll focus on a collection of hacks and quick-win activities you can execute in HubSpot.

Marketing hackathons bring together marketers, executives and entrepreneurs to solve business growth challenges. Attendees will leave armed with a slew of resources, and inspired by ideas that are measurable, attainable, and above all, actionable. Come ready to collaborate and share! 

Note: If you’re not already a HubSpot user, this workshop will still be highly valuable to you. You’ll learn the hackathon planning model, and experience what’s possible with a marketing software platform, such as HubSpot.

  1. Prioritize and simplify your marketing goals.
  2. Construct dynamic campaigns with the greatest probabilities of impacting business results.
  3. Apply new technologies and processes to improve efficiencies and accelerate success. 
  4. Get greater value from your HubSpot license.

Please RSVP to the event to save your spot—limited space is available! 

RSVP for Event 

Meetup Recap

Sales + Marketing Alignment: Breaking Down Silos for Success

Check out the recap post from our last event, "Building a Performance-Driven, Unified Team: How to Align Sales and Marketing."

The event featured a collaborative discussion on how organizations can perfect the alignment of sales and marketing. We welcomed guest Steve Zavaski (@SZavaski), senior account executive on HubSpot's direct sales team, who co-presented with PR 20/20 consultant and business development lead, Sam Brenner (@SamJBrenner), on the following:

  • HubSpot CRM and sales methodology;
  • What you should be telling your team and clients; and
  • How to drive results through restructuring, technology and information sharing.