Cleveland HUG Blog

12 Ways to Apply Structure and Meaning to Marketing Data

Posted by Shannen Laur

Apr 3, 2018 12:23:50 PM

This post originally appeared on PR 20/20's blog. See more like it here.

The shift to inbound marketing has armed marketers with tactics to better connect with leads and customers, technology to increase efficiencies, and access to more data than ever.

Access to inbound marketing data means it’s easier than traditional methods to track performance and prove ROI.

Just think: Can you really trace the performance of a newspaper ad easier and faster (if at all) than clicks on a blog post?

However, the old adage “quality over quantity” also applies to data— it’s not enough to simply have thousands of data points. Instead, marketers need to apply both structure and meaning to these numbers because without a layer of context, it’s just noise.

But if you’re anything like me (not a data scientist or mathematician), it can be tricky to understand where to start or what data points to dig into to really make sense of it all. Even with access to data tools like Google Analytics or HubSpot’s reporting features, it’s still necessary to understand what the numbers truly mean to affect performance and implement real-time change.

At our recent Cleveland HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth and in-house data wizard, Keith Moehring (@keithmoehring), uncovered how marketers can dive into data to apply meaning.

Check out the SlideShare presentation from our HUG event above, or continue reading below as we highlight 12 actionable tips and tricks to unlock the true potential of your marketing data.

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Topics: Inbound Marketing, Data Analysis

Evolution of the Prototype Marketer

Posted by Sam Brenner

Jun 7, 2013 11:01:00 PM

Last week, a number of marketing professionals gathered at Flannery's Pub in downtown Cleveland to discuss the impact of digital marketing on the industry, and the evolving skillsets and requirements needed from modern marketing professionals—in both corporations and agencies. 

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Topics: Events, Inbound Marketing

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The Cleveland HubSpot User Group (HUG) blog features regular industry and HubSpot product updates, event information and recaps of our meetups. Subscribe to receive information related to our networking group!

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