Cleveland HUG Blog

4 Trending Tactics to Add to Your Video Marketing Strategy

Posted by Shannen Laur

Oct 5, 2018 7:48:33 AM

This post originally appeared on the PR 20/20 blog. See more like it here

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes.

It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums were successful.

While we’re on the subject of marketing mediums, have you leveraged the power of video? If not, you should.

According to Wyzowl’s State of Video Marketing Survey, 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available.

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Topics: HubSpot Products & News

5 Best New HubSpot Features to Supercharge Your Website

Posted by Sandie Young

Jul 12, 2018 8:50:16 AM

This post originally appeared on the PR 20/20 blog. See more like it here

HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub.

If you’re like our team, we eagerly geek out over new tools. So we decided to feature the product updates at our latest HubSpot User Group (HUG) event in June. Maggie Bomze (@Maggbomze) joined us from Boston to give our guest the inside scoop on what’s new and exciting in your portal.

Below, we’ve featured five of our favorite new features and tools. View the full SlideShare at the end of this post to catch up on everything you missed.

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Topics: HubSpot Products & News

Bringing Inbound Back

Posted by Dia Dalsky

Sep 18, 2012 2:19:00 PM

Check out the Slideshare presentation from our September 2012 event, Bringing Inbound Back:

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Topics: Events, HubSpot Products & News

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The Cleveland HubSpot User Group (HUG) blog features regular industry and HubSpot product updates, event information and recaps of our meetups. Subscribe to receive information related to our networking group!

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