Cleveland HUG Blog

2015 Digital Marketing Trends: How to Use HubSpot to Stay Ahead of the Game

Posted by Rachel Miller

Apr 10, 2015 8:48:00 AM

PR, marketing and advertising have been changing for years—propelled to new heights by the rise of the Internet, mobile devices and social platforms. Traditional outreach has fallen flat for years and trends are in favor of online, digital and visual means of connection.

In response, marketers have evolved (and improved) their tactics, toolbox and methodology to stay relevant and successful in their practice. They have mastered new skills and updated internal structures to support evolutions along the way, but even greater changes are yet to come.

As such, we are in need of a new playbook to help us remain relevant, and continue to engage with our increasingly tech-savvy and always available audiences.

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Topics: Events

Marketing in the B2B Space: 3 Common Challenges and How to Overcome Them

Posted by Rachel Miller

Jul 2, 2014 12:56:46 PM

Last week, professionals from across Northeast Ohio gathered at a pub in the heart of downtown Cleveland to share a few laughs, apps and experiences. Conversation focused on one of our favorite topics: finding solutions to some of modern marketing’s common challenges.

The Cleveland HubSpot User Group (HUG) welcomed Secure State (@SecureState) marketers, Genna Carbone (@CarboneG) and Courtney Satink (@courtneysatink), to share their knowledge and expertise of marketing in the B2B space. As Carbone and Satink detailed their experiences at Secure State, you could see nods and sentiments of agreement among the marketers in the room.

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Topics: Events

Panel of the Pros: 10 Entry-Level Job Search Questions Answered

Posted by Rachel Miller

Apr 1, 2014 8:39:00 AM

Last week, students, young pros and seasoned marketing professionals gathered at the Greater Cleveland Food Bank with one topic on their minds: breaking into the marketing business, and getting the job.

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Topics: Events, Networking, Edu & Pro Development

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The Cleveland HubSpot User Group (HUG) blog features regular industry and HubSpot product updates, event information and recaps of our meetups. Subscribe to receive information related to our networking group!

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