Cleveland HUG Blog

30+ Free Resources for Quick Marketing Wins

Posted by Shannen Laur

Mar 31, 2016 8:46:16 AM

This post originally appeared on the PR 20/20 blog

You know the drill. As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. And, we must do it quickly. 

In a recent blog post, Paul Roetzer articulates the challenge: 

“There have never been more choices for marketers. There has never been more noise. There has never been more demand for performance.” 

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Topics: Events

Building a Performance-Driven, Unified Team: How to Align Sales and Marketing

Posted by Kate McFadden

May 15, 2015 4:13:41 PM

If you were in the market for a camera in 1995, disruptive (or traditional) advertising and marketing might have inspired you to make a new purchase. Today, however, the buyer’s journey has changed drastically—no longer a linear path—we utilize multiple touch points and resources that influence our final purchasing decision.

Circa ’95, you might have asked a few friends or family members for camera recommendations, but a majority of your research and comparison of products was done in-store. Without the internet, social media and a plethora of product review and comparison sites at your disposal, you would have relied heavily on the information given to you at a local specialty shop by a qualified sales representative. 

The New Moment of Truth 

According to Google, your first Zero Moment of Truth (pictured below) would have taken place in the store, and the second at home or on vacation while using your new camera. If you enjoyed your experience, you’d likely be a repeat customer.

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Topics: Events

2015 Digital Marketing Trends: How to Use HubSpot to Stay Ahead of the Game

Posted by Rachel Miller

Apr 10, 2015 8:48:00 AM

PR, marketing and advertising have been changing for years—propelled to new heights by the rise of the Internet, mobile devices and social platforms. Traditional outreach has fallen flat for years and trends are in favor of online, digital and visual means of connection.

In response, marketers have evolved (and improved) their tactics, toolbox and methodology to stay relevant and successful in their practice. They have mastered new skills and updated internal structures to support evolutions along the way, but even greater changes are yet to come.

As such, we are in need of a new playbook to help us remain relevant, and continue to engage with our increasingly tech-savvy and always available audiences.

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Topics: Events

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