It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes.
It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums were successful.
While we’re on the subject of marketing mediums, have you leveraged the power of video? If not, you should.
According to Wyzowl’s State of Video Marketing Survey, 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available.