This post originally appeared on the PR 20/20 blog.
You know the drill. As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. And, we must do it quickly.
In a recent blog post, Paul Roetzer articulates the challenge:
“There have never been more choices for marketers. There has never been more noise. There has never been more demand for performance.”