Cleveland HUG Blog

Shannen Laur

Shannen Laur is an associate consultant at PR 20/20. She joined the agency in December 2014 with a background in corporate communications and marketing. Shannen is a 2014 graduate of Kent State University’s School of Journalism and Mass Communication.
Find me on:

Recent Posts

4 Trending Tactics to Add to Your Video Marketing Strategy

Posted by Shannen Laur

Oct 5, 2018 7:48:33 AM

This post originally appeared on the PR 20/20 blog. See more like it here

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes.

It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums were successful.

While we’re on the subject of marketing mediums, have you leveraged the power of video? If not, you should.

According to Wyzowl’s State of Video Marketing Survey, 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available.

Read More

Topics: HubSpot Products & News

12 Ways to Apply Structure and Meaning to Marketing Data

Posted by Shannen Laur

Apr 3, 2018 12:23:50 PM

This post originally appeared on PR 20/20's blog. See more like it here.

The shift to inbound marketing has armed marketers with tactics to better connect with leads and customers, technology to increase efficiencies, and access to more data than ever.

Access to inbound marketing data means it’s easier than traditional methods to track performance and prove ROI.

Just think: Can you really trace the performance of a newspaper ad easier and faster (if at all) than clicks on a blog post?

However, the old adage “quality over quantity” also applies to data— it’s not enough to simply have thousands of data points. Instead, marketers need to apply both structure and meaning to these numbers because without a layer of context, it’s just noise.

But if you’re anything like me (not a data scientist or mathematician), it can be tricky to understand where to start or what data points to dig into to really make sense of it all. Even with access to data tools like Google Analytics or HubSpot’s reporting features, it’s still necessary to understand what the numbers truly mean to affect performance and implement real-time change.

At our recent Cleveland HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth and in-house data wizard, Keith Moehring (@keithmoehring), uncovered how marketers can dive into data to apply meaning.

Check out the SlideShare presentation from our HUG event above, or continue reading below as we highlight 12 actionable tips and tricks to unlock the true potential of your marketing data.

Read More

Topics: Inbound Marketing, Data Analysis

30+ Free Resources for Quick Marketing Wins

Posted by Shannen Laur

Mar 31, 2016 8:46:16 AM

This post originally appeared on the PR 20/20 blog

You know the drill. As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. And, we must do it quickly. 

In a recent blog post, Paul Roetzer articulates the challenge: 

“There have never been more choices for marketers. There has never been more noise. There has never been more demand for performance.” 

Read More

Topics: Events

About our blog

The Cleveland HubSpot User Group (HUG) blog features regular industry and HubSpot product updates, event information and recaps of our meetups. Subscribe to receive information related to our networking group!

Subscribe to Email Updates

Recent Posts