You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT!
Kidding. (If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.